How Important are Channel Letter Signs for Your Business?

Business owners that want to stand out and attract more customers often opt for channel letter signs or lighted letter signs that can be styled to reflect their brand. Unlike other types of signs, channel letters are individually structured and have the ability to be lit up from a variety of angles to make them pop.

Business owners that want to stand out and attract more customers often opt for channel letter signs or lighted letter signs that can be styled to reflect their brand. Unlike other types of signs, channel letters are individually structured and have the ability to be lit up from a variety of angles to make them pop.

Channel letter signs are individually constructed 3D letters that make them stand out and draw the eye of passersby. With a bit of creativity and ingenuity, channel letters, designed to symbolize your brand, can increase traffic to your storefront. Your sign is the first impression people see when they walk by. It is important to select channel letter signs that grab their attention.

What are the Benefits of Channel Letter & Lighted Signs?

There are a number of benefits to opting for channel letter signs. Besides the fact that they are more aesthetically pleasing which results in a better impression for your business, here are a number of benefits.

7 Benefits of Channel Letter Signs:

1. Better Visibility: While there are many options when selecting a sign to hang over your place of business, channel letters heighten your visibility and make it more likely to get noticed.
2. Better Branding: When done right, a channel letter sign can better reflect your brand – making your color and font style pop so that it will stay top of mind to all who see it.
3. More Durable: With the ever-evolving technology, channel letters stand up to intense UV rays to better retain their original colors. A standard or front-lit channel letter is composed of 3/16” thick colorfast acrylic sheeting customized to a wider spectrum of colors.
4. Lower Maintenance: Because of the design methods of channel letter signs, they require less maintenance than many of the other sign options. Think long term, it costs less in the end to maintain a quality, well-made sign.
5. Energy Saving: Today’s channel letters that are illuminated using LED lights that are extremely efficient, resulting in significant energy savings.
6. Safer: LED lighting used in channel letters run on low voltage, making them safer than other forms of lighting. This makes the channel letters’ sign safer and cooler.
7. Less Expensive: In the end, a high-quality channel letter sign can save you money. While it might have a higher upfront cost, the lower maintenance, energy efficiency, and durability make it a more economical choice.

Some further advice when considering channel letter signs for your business. Be sure to compare not just the price, but also the thickness of the acrylic and metals used to create the sign. Obviously, the better made your channel letters sign – the longer it will last.